Usability Study

Testing 2 connected vehicle experiences.

Forty car owners. Two prototypes. One winner.

Demographics

40

Total Participants

20

Female 25–45

20

Male 30–45

Study Details

8

Tasks Tested

Participants

Car owners

Format

Think-aloud

Capture

Screen recording

Prior Experience

  • One long scroll, no navigation
  • Poor findability throughout
  • Vehicle status in 5 locations
  • Unattractive, cluttered design
  • Architecture not scalable

New Prototype

  • Organized sections and navigation
  • Relevant, at-a-glance dashboard
  • Scalable feature architecture
  • Clean, attractive visual design
  • Clear hierarchy and findability

Results

Users preferred the new prototype.

Unanimous on all levels.

100%

New Prototype

Prior Experience

0% Preferred
"What were your impressions of the onboarding process?"
Complicated
Simple
Long
Short
Cluttered
Clean
Boring
Engaging
Unattractive
Attractive
Confusing
Intuitive
12345
"Without leaving the dashboard, what are your initial impressions?"
Confusing
Relevant
Complicated
Simple
Cluttered
Clean
Boring
Engaging
Unattractive
Attractive
Confusing
Intuitive
12345
"How easy was it to find your vehicle status?"
Complicated
Simple
Long
Short
Cluttered
Clean
Boring
Engaging
Unattractive
Attractive
Confusing
Intuitive
12345
"How would you describe finding a destination?"
Complicated
Simple
Long
Short
Cluttered
Clean
Boring
Engaging
Unattractive
Attractive
Confusing
Intuitive
12345
"How easy was it to locate your vehicle?"
Complicated
Simple
Long
Short
Cluttered
Clean
Boring
Engaging
Unattractive
Attractive
Confusing
Intuitive
12345
"How would you describe adding a guest driver?"
Complicated
Simple
Long
Short
Cluttered
Clean
Boring
Engaging
Unattractive
Attractive
Confusing
Intuitive
12345
"How would you describe setting up your profile?"
Complicated
Simple
Long
Short
Cluttered
Clean
Boring
Engaging
Unattractive
Attractive
Confusing
Intuitive
12345
"How easy was it to personalize your theme?"
Complicated
Simple
Long
Short
Cluttered
Clean
Boring
Engaging
Unattractive
Attractive
Confusing
Intuitive
12345

New Prototype

100% Preferred
"What were your impressions of the onboarding process?"
Complicated
Simple
Long
Short
Cluttered
Clean
Boring
Engaging
Unattractive
Attractive
Confusing
Intuitive
12345
"Without leaving the dashboard, what are your initial impressions?"
Confusing
Relevant
Complicated
Simple
Cluttered
Clean
Boring
Engaging
Unattractive
Attractive
Confusing
Intuitive
12345
"How easy was it to find your vehicle status?"
Complicated
Simple
Long
Short
Cluttered
Clean
Boring
Engaging
Unattractive
Attractive
Confusing
Intuitive
12345
"How would you describe finding a destination?"
Complicated
Simple
Long
Short
Cluttered
Clean
Boring
Engaging
Unattractive
Attractive
Confusing
Intuitive
12345
"How easy was it to locate your vehicle?"
Complicated
Simple
Long
Short
Cluttered
Clean
Boring
Engaging
Unattractive
Attractive
Confusing
Intuitive
12345
"How would you describe adding a guest driver?"
Complicated
Simple
Long
Short
Cluttered
Clean
Boring
Engaging
Unattractive
Attractive
Confusing
Intuitive
12345
"How would you describe setting up your profile?"
Complicated
Simple
Long
Short
Cluttered
Clean
Boring
Engaging
Unattractive
Attractive
Confusing
Intuitive
12345
"How easy was it to personalize your theme?"
Complicated
Simple
Long
Short
Cluttered
Clean
Boring
Engaging
Unattractive
Attractive
Confusing
Intuitive
12345

Prior Experience

"What, if anything, would you change about this app?"

"Almost everything. The navigation is missing, the information is scattered, and I didn't know where to go. It needs a complete rethink from the ground up."

"The structure needs to change. Everything is in one long page with no way to quickly find what you need. It should be organized into clear sections like the other one."

"I would change a lot — the design is overwhelming and unattractive. Too much all at once. It needs to be simplified. The vehicle status alone is in five different places."

New Prototype

"What, if anything, would you change about this app?"

"I don't think I'd change anything — I liked it exactly as it showed up. The new prototype was clean and I felt comfortable using it right away."

"Maybe better accessibility features for users with different needs. But the layout is already really good — the ease of use is already there. I'd just polish the edges."

"There's really nothing I would change. All the elements are good. The app is good. I'm at a loss for what I'd improve — it's all there."

Prior Experience

"What, if anything, does each prototype do better than the other?"

"I can't think of anything the old prototype does better. It was overwhelming and unattractive. There's a lot of information all at once — you can't tell what the actual situation truly is."

"There was a lot going on in the old one. Once I pressed through all the screens it was out of order — nothing flowed. The new one clearly shows what I need. The old one tried to do too much at once."

"The current version doesn't feel made for a car app. There's no intuitive flow, no clear navigation. I kept scrolling up and down not finding what I needed. The information is all out and clumped together."

New Prototype

"What, if anything, does each prototype do better than the other?"

"This one does everything better. More engaging, more attractive, more intuitive. The dashboard immediately makes sense. There's nothing the old one does better — this wins on every level."

"I much prefer this prototype. All of the information fits the screen better — easier to read, everything is there. It's a lot more organized and I'd be inclined to stick with it and actually use it every day."

"The new one clearly shows what I need to use the app daily. It's organized around what matters. I know exactly where to go and what to do — I don't have to think about it."